Regenerative value chains operate as living systems where every component from sourcing to processing to governance is intentionally built to strengthen economic stability, social wellbeing, and environmental continuity at the same time. In these systems, value circulates, responsibility is shared, and the health of the ecosystem determines the health of the chain itself. For generations, this balance has produced ingredients, knowledge, and cultural practices that the world now relies on for wellness, nutrition, and care. Their resilience came from alignment: the pace of production matched the pace of regeneration. But as global demand increases, the speed of consumption begins to exceed the ecosystem's natural rhythm. And when that gap opens, the effects reach far beyond the commodity — disrupting water cycles, biodiversity, livelihoods, and the long-term participation of the communities who sustain the chain.

This is where the business model matters.

If a value chain operates as a living system, then the business model that powers it must support that system — not move faster than it, not strain it, and not break the conditions that allow it to renew itself.

Our Business Model

1

Direct Sourcing (2006 – The Foundation)

We began by sourcing directly from women at origin to eliminate intermediary losses, ensure fair remuneration, and gain full visibility from the first mile. This allowed us to understand the realities on the ground and build a system where value grows at source rather than being lost along the chain.

2

Cooperative Framework (Women-Owned, Women-Governed Entities)

We formalized women into registered cooperatives with their own governance structures, financial management systems, bank accounts, and investment mechanisms. This shifted them from individual vulnerability to collective power and influence over pricing, policy and structure.

3

Integrated Processing Infrastructure (Community-Owned Eco-Processing Centers)

To prevent a structural vacuum that could push women out of the very value chain they sustain — and to ensure long-term local continuity — we invested $4 million with our partners to pilot a decentralized modernization framework that anchors green transition and industrial progress in local ownership. This model established eco-modern processing centers owned by the women's cooperatives, increasing their production capacity, strengthening their ability to serve premium markets independently, and enabling them to retain and extend value far beyond source.

4

Digital Traceability System (Transparency, Accountability, Shared Responsibility)

We built a digital traceability system that allows consumers to follow the product from source to shelf. This aligns with the principles of regenerative value chains — direct involvement, transparency, accountability, and shared responsibility across all actors.

Impact Stories