How much do you really know about what you consume beyond what the label tells you? In a market crowded with words like "clean," "ethical," "natural," and "sustainable," it's easy to assume your choices automatically sit on the right side of impact. But labels are not reality . Marketing is not proximity. And the comfort of good intentions doesn't insulate consumption from causing harm.
Our Philosophy
The story of impact and how it is made should neither be decided,managed nor controlled by a single actor. When one party holds all the power to either tell the story or suggest how change is made, the imbalance again risks eroding the very agency that makes it ethical.